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Just a perfect blendship

(Don’t tell anyone, but my penchant for musical theatre is coming through here – the title of this post comes from the song Friendship, from Cole Porter’s classic musical, Anything Goes.) 

T-minus one day

I have to be at the airport in about 19 hours.

Months of prep, weeks of fine-tuning my presentation, and days of assembling all the stuff I’ll need have finally wound down to the last few hours before I hop on a flight to Miami. The MSPWorld conference and expo kicks off on Wednesday, and I’ll be there to pick up the latest news and info on the channel industry.

Keep it simple, stupid

I don’t even remember where I first heard that line. It’s used in conjunction with all manner of things now: sports strategy, political maneuvering, even news gathering. It’s also what we had in mind when we redesigned our signup process toward the end of 2011. We’d gotten some feedback that the steps weren’t as intuitive as we hoped, so we tried to tweak them. 

Here’s what they looked like before:

Defining the focus

Last week, the Nine Technology team gathered to have our 2012 kickoff meeting. I took some time in advance of the meeting to write out what I perceived to be the threats and opportunities to Nine Technology in the coming year, and I noticed something: almost 100% of the threats are outside our control. 

Your service, your brand

Now that the dust has settled from the holiday season, we’ve seen an influx of new partners and partners redoubling their efforts to promote their Powered By Nine® solutions. As a result, the support team and I have been doing a lot of branding of software, manuals, and collateral material. And it got me thinking – what other backup provider would go to such lengths to ensure that partners’ branding remains intact?

Backup resolutions

data backupWe’re a week into the New Year, most of us are back at the office, and we’ve dug out from the backlogs of emails we put off right before Christmas. So now it’s time to really think about what habits we’re going to change now that it’s 2012. 

2012: Year of the Social

In the two years I’ve been with Nine Technology, I’ve had the privilege to work with channel partners all over the world. But my relationship with these businesses isn’t exclusively in regards to the Powered By Nine® solutions – I often work with them to explain how social media can help them drive sales.

An historic occasion

This morning we announced that the software that operates the Powered By Nine® solutions was awarded a U.S. patent for the way it combines global, block-level deduplication and military-grade encryption. That patent and some other Nine Technology assets were then acquired by Imation, a global leader in data storage and protection. We wanted to get in touch with all of our partners and make sure that there was no confusion over what happens to your services in the coming weeks and months.

Best is yet to come

Powered By Nine

Field position

There’s only a couple games left in the pro football schedule before the playoffs begin, which means it’s time for my annual “this is how online backup is kinda like football” blog post. Only this year, I’m not going to jinx my Patriots by referencing them in this article. No sirree, this post is all about the plays you call.

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