Throw Out Your Marketing Playbook, Says Nine Technology

The MSPWorld conference and exposition, collocated with ITEXPO, is the channel industry’s preeminent event, highlighted by the presentations and panel discussions on the most pressing topics channel businesses face today. Among those presentations at this year’s spring conference is a discussion of what marketing techniques and methods many small businesses are using that aren’t working, and how those businesses can adapt their marketing strategies to gain an edge.                                                   

Adam Sell, marketing director for online backup and recovery service provider Nine Technology, will deliver a presentation entitled, “Your Marketing Stinks: What You Can Do Today to Unstink It”. The session will focus on why the playbook that many businesses use to develop marketing campaigns is no longer sufficient, and how businesses can gain a quick edge on their competitors by thinking and acting beyond the standard activities. Sell’s session is at 9:30 a.m. on Wednesday, February 1^st. 

Attendees to the session will get several tips and suggestions that can be acted upon immediately. Changing a marketing strategy can require a sea change in the mindset of a small business, but the tactics discussed in Sell’s presentation will give businesses a jump-start in making the transition to a more creative and bold strategy.

About Nine Technology

Nine Technology delivers simple, powerful and cost-effective turnkey online backup and restore solutions for managed service providers (MSPs), value-added resellers and data center managers. The Powered By Nine® solutions enable service providers to quickly offer reliable and scalable services to protect their customers’ critical data stored on desktops, laptops and servers. It is our goal to know our customers’ business and help them build revenue. For more information, visit www.ninetechnology.com.